Success Story - SoleRebels

As a result of her humble upbringing, she was able to recognise how scarce job opportunities were and was motivated to constantly search for possible ways in which she can benefit herself and the community she lived in. In 2004, Alemu quit her accounting job to start her shoe making business, soleRebels; the world’s first fair trade green footwear firm and Ethiopia’s most thriving business.…..

Read about the women behind the most successful fair trade business that has taken the world by a storm from the hearts of Ethiopia. Be inspired - Ethio Beauty issue one- page ---- 10