Babatunde's new collection for 2014 is African print 'yum', the accessories label uses fabrics sourced from Ghana and Benin.
Of the new collection Cowden states, “We’ve sourced materials and prints that have the energy, dignity and playfulness of the people who made them.” “It’s why we exist, to express our love for Africa in something the whole world can appreciate. We are original because Africa is original, we just translate it into a language the modern world can understand and enjoy. We believe Africa is worth protecting – we do it by celebrating what’s beautiful about it. We stand for strong family values and all that is truly African.” States founder Cowden.
The collection features caps, bags, IP Sleeve, bow ties and umbrella's.