Swedish/Addis Ababa based label Selam releases Africa’s first music video android app created with 360° feature.
Selam Sounds in cooperation with the Stock Town Films is behind the Ethiopian group Ethiocolors new music video created with the innovative 360 ° VR technology. The innovative video was recorded at the National Theatres roofs in central Addis Ababa in Ethiopia created the dynamic 360 ° panoramic perspective for seven separate shots with a GoPro camera. Senay Berhe from Stocktown Films, one of the filmmakers behind the release has previously won the Grammy for best Swedish music video and now his putting his creative hands onto Ethiopian music video.
The App "Ethiocolor" is developed by Earth People and is now available for Android on Google Play and soon for iOS. The app is given the opportunity to experience the music video together with the unique 360 ° technology. The user will also be able to listen to the album, share content via social media and sent to various distribution channels.
The Ethiocolor band is a fusion of folklore music with a modern twist consisting of musicians and dancers. Founder of Ethiocolor Melaku Belay states 'our vision is to see how we can bring our musical heritage in a very creative way without losing the sense of identity'.